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A Proven Resource in Native American Gaming

Welcome to Tribal Resource. An agency comprised of senior level strategic marketing, media, and creative professionals. With years of experience in Native American casino and resort marketing, it’s our collaborative approach that sets us apart. We understand and appreciate the rigors of producing smart and responsive marketing in this category. Our relationships, both past and present, reflect a focus on creating and executing successful marketing initiatives.

Tribal Resource brings energy and expertise to the table. They are a great group to work with.– Steve Neely General Manager, Rolling Hills Casino Resort

The Resources

The best in the business for your business. From our first discussion, our best brains are thinking about solving your challenges. We believe that success in Native American marketing requires resources who “get” this unique segment of the gaming and hospitality industry – its specific demands, deadlines and peculiarities. In our business, time is always of the essence.


Research & Planning

The art and science of masterful media and messaging. The confluence of two critical paths.


Strategy & Tactics

We help plan and execute. Fresh ideas and proven processes. You’ll get our best and brightest.


Creative & Production

Web video and  broadcast and everything in-between, our team has the chops to deliver.

Social Media

Social Media

The tools and the talent to help tame and exploit this dynamic medium.

Message Testing

Message Testing

Test, deploy, test, refine, repeat. Target your player segments with relevant messages.


Reporting & Refining

Even the most successful campaigns need constant feeding and care.

Tribal Resource is a great example of why experience and expertise in our highly specialized category is so crucial to success.– Ryan Frohberg Chief Marketing Officer, Casino Del Sol

The Team

The Tribal Resource team is comprised of established industry veterans, each an expert in their discipline. Together, we’ve built a “Dream Team” of dynamic and professional resources that can be tailored to your needs. Be it a single campaign, media initiative, production, or an on-going agency of record relationship, Tribal Resource is ready to answer the call. Right now.

Ben Gordon

Principal & CEO

Connie Waters

Co-Director of Media

Amy Alexander

Co-Director of Media

Doug Cholewa

Creative & Technology Director

Harry Karidis

Creative Director

Jane Gordon

Director of Public Relations & Social Media

Ben Galloway

Ben Galloway

Creative Director

Steve Strauss

Steve Strauss

Director of Account Services

Tribal Resource understands the discipline and artistry of brand marketing. They also know how to produce and help sell great work.  I recommend them.– Roy Corby General Manager, Rivers Casino Portsmouth Virginia; Former General Manager, Sandia Casino Albuquerque, New Mexico