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Desert Diamond Casino West Valley: An Amazing Run of Success

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As the jewel in the crown of its multiple, Arizona-based casinos, Desert Diamond West Valley is one of the most beautiful and welcoming casino resorts in the greater Phoenix metropolitan area. Tribal Resource was named its agency-of-record in January of 2021 and immediately began work on a new branding campaign that saw the creation of new and exciting television, radio, web, outdoor, and social media assets. The agency also completely reimagined and revised its monthly Diamond Club newsletter, which encompassed its direct communication to its thousands of loyal members.

After being retained as AOR, Tribal Resource also helped conceive and create a fresh approach to its internal messaging to its 2,000 strong employee team, as well as bolstering and revising its team member recruitment strategies and tactics. This was particularly critical as the casino emerged from a post-pandemic restricted environment and gradually increased its operating hours and offerings to a public that was clamoring to come back to their favorite casino and its many amenities.

The results have been nothing short of phenomenal as Desert Diamond Casino West Valley has shattered year over year coin in and revenues along with exceeding EBIDA benchmarks in the two years since the agency came on board. The advent of the mutual effort has also seen the gaining of public awareness and media recognition with the naming of the casino as “Best of the Valley” in multiple publications for both 2021 and 2022.

Tribal Resource was named the Agency-of-Record for Desert Diamond Casino West Valley in January of 2021. The agency was immediately charged with producing a new campaign highlighting its recent expansion.

The agency’s commitment to added value and media relationships that deliver leveraged results across a number of Key Performance Indicators is a hallmark of its existence.

Tribal Resource is one of the few advertising agencies that specialize in our category. They are informed, honest, and adept at presenting marketing advice and solutions relevant to the special nature of our business.

Eileen Duffin, Director of Marketing, Desert Diamond Casinos West Valley