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Little River Casino Resort: A New Look in Michigan

Manistee is a beautiful and historic fishing  town on the eastern shore of Lake Michigan located about 150 miles north of Grand Rapids. It is here that Little River Casino Resort has been delivering gaming, food, and entertainment for over fifteen years. Like many top-notch Native American casino resorts in Michigan, there is plenty of competition. Tribal Resource was retained to provide a new look to a familiar level of service and guest satisfaction.  Not willing to cede the impression of its brand to the competition and market forces, the Resort stepped up and out with a new branding and image campaign. Tribal Resource was the agency of record for all creative, media, public relations, social media and campaign integration and execution.

The results were phenomenal with gaming and hotel revenues hitting new highs in every succeeding quarter across all levels of measurement since the campaign’s successful launch. 

Today, as the #1 Casino Resort in Northern Michigan, LRCR continues its run of success with a winning combination of superior guest service, progressive gaming ideas and offerings, and a bullet-proof brand identity that is instantly recognizable and embraced.